Matterport is a camera and web-hosted program that brings real estate marketing and photography into the world of 3D virtual reality. At the core of this technology is the Matterport Pro 3D Camera, an impressive advance in technology that captures nearly every inch of a given space. Matterport quickly captures a variety of images from single points and renders them to an interactive program.

Matterport’s 3D Tours are an immersive virtual reality experience that far surpasses 360 tours, its early predecessor. 3D Tours not only allow buyers to virtually navigate a property, they offer a complete sense of the spaces—with multiple methods for viewing: navigational, dollhouse, floor plan and VR. This technology allows the potential buyer to experience the entire home as they previously would have only been able to by scheduling a showing.   

Technology keeps changing, so why Matterport? Matterport can be used to market commercial, residential and rental properties effectively. By utilizing Matterport to market your current listings, you are also advertising to future clients that you are on the cutting edge of real estate technology. Not in real estate? That’s fine! 3D Tours can also be utilized to showcase event spaces, schools, offices, etc. There is no limit to the type of business or facility that could benefit from the program.  

You make up your mind about new acquaintances within the first 15 seconds of meeting them.  The same is true when a potential client is viewing listings online – you have 15 seconds to wow them. Most real estate agents rely on a single thumbnail to plead their case. With Matterport, you are presenting an impressive display of an entire property to a potential customer. Matterport virtually places the potential buyer in your listing. They can stand at the kitchen sink, or walk down the hall counting the bedrooms for their children to sleep in. By placing viewers in the home, you are creating an emotional connection that will, in turn, generate a potential inquiry. Could a thumbnail photo accomplish all this?